Muse Dot Media’s Nationwide 3-Month Activation for Boat
The Weekly Times, Wed, August 09, 2019, New Delhi : One of the major players in technology and lifestyle has now achieved great heights and has become one of the bestselling audio brands in India. Boat is a lifestyle brand that deals in fashionable consumer electronics. The product range has expanded to include an extensive catalogue of headphones, earphones, speakers, travel chargers & premium cables. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector. The average boAthead is prevalent across a number of categories.
Muse Dot Media conceptualized and executed a nationwide activation campaign for BoAt to ensure maximum visibility across the top music concerts. The agency's activation plan included curated concept based set-ups at the concert. They had different varieties of installations for both the locations, including life-size headphones, LED photo booth zones & towerhead branding which gave the event and the brand a fascinating overall effect. The installations were produced and managed at a variety of top notch music festivals, including the Wiz Khalifa Concert, across Delhi and Mumbai respectively with future setups planned at the Yellow Claw concert across Pune, Hyderabad & Kolkata.
Speaking on the occasion, Aman Sadana Marketing Manager, Boat Lifestyle said, “Boat is a lifestyle brand and we are serving youth with what they prefer. The demand of our target audience will always be our priority and this was the best platform to display our brand and reach out to them. Working with Muse Dot Media has always been a joyride as they perfectly understand the brand ethos and have been great partners in events like the DJ Snake Holi Concert. It has been a great partnership as it gave our brand an opportunity to grab an exclusive space in the market and become one of the highlights of the event including a significant impact on the digital space.”
Aman Varma Founder & CEO, Muse Dot Media further commented, “Our partnership with Boat has always been one that pushes the benchmark in the creating the perfect product experience. We wanted to create something unique that could be equally effective digitally as it was on ground, to ensure our target audience connects well with the brand. Our main objective of increasing visibility was met with success as audiences queued up to take the perfect Insta-photos and generated a strong buzz online.
About Boat Lifestyle
A lifestyle brand started in 2015 that deals in fashionable consumer electronics. The product range has expanded to include an extensive catalog of headphones, earphones, speakers, travel chargers & premium cables. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector.
The average boAthead is prevale
nt across a number of categories. “boAtheads” are the pillars upon which boAt's foundation has been built. What makes a boAthead? That would be the trendsetters, a person that likes to make his/her presence known. The ones who love to rock out and have fun, to fearlessly dig deep and stay en-grained to their own truths. boAt's distinct sound has shown that the love for good music is a universal one.
Plugging into Nirvana is not an escape to an ending, but rather an entry to the beginning. Everyone is living in the now, in this world that never stops moving. The ones that don't give up, laugh in the face of adversity and grow through the struggle are boAtheads!
